Social Media Team

  • Set actionable social marketing goals
  • Research your audience
  • Establish your most important metrics
  • Analyze your competition
  • Create and curate engaging content
  • Make timeliness a top priority
  • Assess your results and optimize

Social marketing goals

  • Connect with Customers. …
  • Increase Brand Awareness. …
  • Drive Traffic to Your Website. …
  • Generate Sales and Leads. …
  • Boost Brand Engagement. …
  • Increase In-Person Sales. …
  • Build a Community. …
  • Effective Social Customer Service.

Conducting Audience Research

  1. Compile data on your current customers. …
  2. Look to website and social media analytics. …
  3. Check out the competition. …
  4. Be clear about the value of your product or service. …
  5. Create a target market statement. …
  6. Test social ads on your target market. …
  7. Revisit your audience research as needed.

Establishing Important Metrics

  1. Determine the stage (or even micro-stage) of your business.
  2. Assess the strengths of your team.
  3. Understand where your potential customers hang out (and where they go for answers)
  4. Categorize which key business metrics you could pursue, and make a decision.

Analyze Your Competition

  1. Identify your competitors. …
  2. Gather information about your main competitors. …
  3. Analyze the competition’s strengths and weaknesses. …
  4. Talk to your competitors directly. …
  5. Identify your competitive advantage.

Creating Engaging Content

  1. Diversify your content. …
  2. Use subheadings. …
  3. Embrace brevity. …
  4. Don’t overlook keywords. …
  5. Have a voice. …
  6. Come up with interesting titles. …
  7. Make it shareable. …
  8. Write stories.

Timely and Relevant Is The Only Message That Matters

Assess & Optimize

Regardless of your budget or overall objectives, measurement and testing is an essential component of effectively optimizing your digital marketing activity and its accompanying conversion rate. Interestingly, only 52% of companies test their website’s landing pages to find ways to improve conversions.

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