- Set actionable social marketing goals
- Research your audience
- Establish your most important metrics
- Analyze your competition
- Create and curate engaging content
- Make timeliness a top priority
- Assess your results and optimize
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Social marketing goals
- Connect with Customers. …
- Increase Brand Awareness. …
- Drive Traffic to Your Website. …
- Generate Sales and Leads. …
- Boost Brand Engagement. …
- Increase In-Person Sales. …
- Build a Community. …
- Effective Social Customer Service.
Conducting Audience Research
- Compile data on your current customers. …
- Look to website and social media analytics. …
- Check out the competition. …
- Be clear about the value of your product or service. …
- Create a target market statement. …
- Test social ads on your target market. …
- Revisit your audience research as needed.
Establishing Important Metrics
- Determine the stage (or even micro-stage) of your business.
- Assess the strengths of your team.
- Understand where your potential customers hang out (and where they go for answers)
- Categorize which key business metrics you could pursue, and make a decision.
Analyze Your Competition
- Identify your competitors. …
- Gather information about your main competitors. …
- Analyze the competition’s strengths and weaknesses. …
- Talk to your competitors directly. …
- Identify your competitive advantage.
Creating Engaging Content
- Diversify your content. …
- Use subheadings. …
- Embrace brevity. …
- Don’t overlook keywords. …
- Have a voice. …
- Come up with interesting titles. …
- Make it shareable. …
- Write stories.
Timely and Relevant Is The Only Message That Matters
Assess & Optimize
Regardless of your budget or overall objectives, measurement and testing is an essential component of effectively optimizing your digital marketing activity and its accompanying conversion rate. Interestingly, only 52% of companies test their website’s landing pages to find ways to improve conversions.