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SEO Team

Google Search Algorithm

PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. PageRank is a way of measuring the importance of website pages.

Google Search Liaison has officially announced that the search engine giant will roll out an important Algorithm Update on June 3rd. The latest google algorithm update, which will be a Broad Core Algorithm Update like the one released in March, will officially be called the June 2019 Core Update.

A search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page.

Google has issued five major algorithm updates, named (in chronological order) Panda, Penguin, Hummingbird, Pigeon, and Fred.

Keyword Research

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
  1. Step 1: Use a Keyword Research Tool to Find Niche Keywords. …
  2. Step 2: Refine Your Niche Keyword List. …
  3. Step 3: Determine How Competitive Your Niche Keyword Phrases Are.
Keywords are those words or phrases on your website which match up to customers’ online web searches. The purpose of keyword research is to find out what your customers are searching for online and then lead them from search results to your page.

Measure SEO Performance

  • Keyword Rankings. Everyone’s favorite CBD SEO metric—keyword rankings. …
  • Backlink Quantity and Quality. …
  • Organic Traffic. …
  • Time Spent on Page. …
  • Bounce Rate. …
  • Mobile Traffic. …
  • Click-Through Rate (CTR) …
  • Domain Authority.

Competition Research

Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It”s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.

On-Page Optimization

Onpage optimization (AKA onpage SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
On-page optimization helps you to rank well in the Search Engines and also helps in improving the overall readability of your website for your users. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.
  1. Use SEO-Friendly URLs. …
  2. Start Title With Keyword. …
  3. Add Modifiers To Your Title. …
  4. Wrap Your Blog Post Title in an H1 Tag. …
  5. Dazzle with Multimedia. …
  6. Wrap Subheadings in H2 Tags. …
  7. Drop Keyword in First 100 Words. …
  8. Use Responsive Design.

Off-Page Optimization

Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
  • Social Networking Sites. Social Networking is bigger than ever these days! …
  • Blogging. Blogging is one of the best ways to promote your website online! …
  • Blog Marketing. …
  • Forum Marketing. …
  • Search Engine Submission. …
  • Directory Submission. …
  • Social Bookmarking. …
  • Link Baiting.
There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links. Natural links are editorially given without any action on the part of a page owner.
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