Google My Business
Getting started with Google My Business and Professional Cannabis Marketing can be very tricky and sensitive. Building your company profile has to be done accurately. Having our professionals manage your Google My Business account will ensure your company to receive maximum visibility without repercussions.
Responsive Website Design
Responsive website design uses recent development in coding & design to create web pages that automatically adjust to various screen sizes. Previously, designers had to create different websites for mobile, desktop & tablet views. It is more practical and less expensive to create a responsive website that will be user-friendly through all devices. Your new or if needed redesigned website can be created or modified to incorporate the latest developments in responsive website design.
This identifies the words and phrases used on search engines to find products and services such as yours. Keywords are utilized for the creation & in the distribution of your website copy, press releases, social media, and PPC (Pay-Per-Click) advertising. Identifying the industry-specific keywords and phrases potential customers use will result in content that is easier to find in search engine queries. With your collaboration, we can develop a list of specific results, producing keywords & phrases.
Navigation, Heading Tags (H1,H2,H3…), Meta Tags (Title, Description, and Keywords), Site Maps (XML and HTML) are customized & optimized to meet the latest standards for website optimization. This maximizes the ability of search engines to find and index each page of your website. The service includes managing your Webmaster Tools & Google Analytics.
-Directory Link Building
Integration of relevant, targeted directories filled with custom descriptions and many potential options to personalize your brand. Directories are more about local SEO and improving your customer experience by being able to discover you on Facebook or in Google Maps.
You will receive regular Google Analytics and Keyword reports, updates and meetings with GingerSnaps Marketing Team regarding your website marketing progress as well as competitive developments and changes in the online marketing landscape. Your key personnel can also be trained to boost your online marketing capabilities.
Well written content has the ability to promote your products and services as well as help with your website ranking. We provide professional, targeted articles, blog posts, directory descriptions, scripts, social media posts and press release writing.
The content we write can be uploaded to your website and used for blogs, scripts, collateral material and social media posts. The two main components of the articles are key phrases relevant to your business with a strong call to action.
Implementation of Google Tag Manager is performed to obtain valuable information in specific areas of your website. Analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. GingerSnaps applies analytics to business data to describe, predict, and improve business performance.
PPC Advertising Management
PPC advertising is a cost-effective way to drive traffic to your website, regardless of your budget. As the name suggests, you only pay the publisher when your ad is clicked. Ad prices are set by bidding, which allows you to be flexible with your ad spend. And unlike many other marketing strategies, PPC allows you to reach and engage your target audience with ease.
Today we outline five ways your small businesses will benefit from using PPC ads:
- Reach your audience
- Develop brand awareness
- Convert buyers
- Drive profit
- Refine and optimize campaigns with ease
Social Media Management – Stage 2
Stage 2: (2) Video posts to your social media accounts | Week
Three-quarters of all consumers rely on social media to make purchase decisions when choosing a company. The influence of Social Media on SEO requires the setup & maintenance of social media accounts. Gingersnaps can setup & customize your profile, per your specifications, on various platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest & other sites of your choice. We can also set up a blog and promote new posts on your social media accounts. GingerSnaps can also assign a writer to create blog content based on your unique needs.
E-Mail Marketing – Stage 2
Bi-weekly e-mails will be created, approved and delivered to your “opt-in” members or subscribers for Holidays, Events, Promotions etc…
E-mail marketing consist of GingerSnaps managing and updating campaigns regularly. We create new & unique templates geared towards certain demographics of potential customers your company is trying to reach. We also provide reporting on how the performance of each campaign is doing which includes opening rates, printing rates, etc.
GingerSnaps team members will set up a bi-weekly meeting with your team to go over every step of the process in your marketing package.
- Website Design Completions and Inquiries
- SEO Goal Completions & Performance
- Social Media Goal Completions & Performance
- Email Marketing Goal Completions & Performance