Using Local Map Pack to Improve Search Results on Google
The Local Pack is a section of Google’s search results that shows the local business related to your query.
Whenever your query has local intent, Google will show three local businesses that might answer your query.
GingerSnaps has mastered the art and process to dominate your maps local listings.
Google Maps marketing is one of the most powerful small SEO tools. Google Maps can play an important part in your digital marketing strategy. Many businesses only state their primary category when creating their Google My Business. GingerSnaps has developed a streamline system to manipulate Google’s Algorithm in order to rise to the top of the pack.
Once you’ve verified your business, it’s time to finish fleshing out your profile.
Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.
Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.
Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.
At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.
Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.
Not sure how many pictures to add — or what they should be of?
Your profile photo is what appears when you upload new photos, videos, or review responses.
Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.
You can also add videos. Videos must be:
Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”
One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.
In simple terms, a citation is a mention of your business on another website. When it comes to citations, it doesn’t have to link to you. Unlike backlinks that are clickable.
A proper citation would include your business name, address, phone number, and other details about your business.
There are 2 major forms of citations:
Structured citations are business mentions on business directories that hold details of many businesses in a locality. See an example of a structured citation below.
Unstructured citations are mentions of your business on other web properties like blogs, websites, event listings, databases, etc. Below is an example of an unstructured citation.
1. Find Your Fans on Social Media & Build a Community Around Them
2. Have a Friendly Environment
3. Have Them Participate
4. Have Some Fun
5. Thank Your Community Members