Local Map Pack Business Listings Booster
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Using Local Map Pack to Improve Search Results on Google
Local results appear for people who search for businesses and places near their location.
They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “oil change” from your mobile device.
Google will try to show you the kind of nearby oil change shops that you’d like to visit.
What is Google Maps Pack or the Local Pack?
The Local Pack is a section of Google’s search results that shows the local business related to your query.
Whenever your query has local intent, Google will show three local businesses that might answer your query.
GingerSnaps has mastered the art and process to dominate your maps local listings.
Developing Your Google Maps Pack Strategy
Google Maps marketing is one of the most powerful small SEO tools. Google Maps can play an important part in your digital marketing strategy. Many businesses only state their primary category when creating their Google My Business. GingerSnaps has developed a streamline system to manipulate Google’s Algorithm in order to rise to the top of the pack.
How to Optimize Your GMB Listing
Once you’ve verified your business, it’s time to finish fleshing out your profile.
Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.
Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.
Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.
At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.
Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.
Not sure how many pictures to add — or what they should be of?
Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.
Your profile photo is what appears when you upload new photos, videos, or review responses.
Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.
You can also add videos. Videos must be:
- 30 seconds or shorter
- 100 MB or smaller
- 720p resolution or higher
Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”
One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.
LEVERAGE THE POWER OF ONLINE REVIEWS
1. Invest In Advanced Review Collection
Online customer reviews are capable of swaying shoppers into making a purchase. Recent data has found approximately 30% of respondents between ages 18 and 44 look at reviews before every single purchase. Post-Purchase Emails Make Review Collection Easy for Customers Ask for Reviews for Key Products First
2. Put Your Reviews Front & Center on Product Pages
When shopping online, 63% of consumers specifically seek out websites that have product reviews. Additionally, 77% of mobile shoppers are more likely to purchase an item if the website or app offers product reviews. Once you’ve started generating reviews, start prominently displaying this content on your product page designs so shoppers can easily find it, regardless of the device they’re using to shop.
3. Syndicate Reviews for More Coverage
Review syndication might not sound appealing to some businesses wanting more reviews. However, it’s one of the best and most authentic ways to give your shoppers more access to online customer reviews. For example, review syndication is the transfer of user-generated content like ratings and reviews collected on a brand site to its retail partners. If you’re a brand that syndicates content to retail sites, you benefit by getting content in front of more shoppers and locations.
BUILD YOUR CITATIONS
What is a Citation?
In simple terms, a citation is a mention of your business on another website. When it comes to citations, it doesn’t have to link to you. Unlike backlinks that are clickable.
A proper citation would include your business name, address, phone number, and other details about your business.
There are 2 major forms of citations:
- Structured citations
- Unstructured citations
Structured citations are business mentions on business directories that hold details of many businesses in a locality. See an example of a structured citation below.
Unstructured citations are mentions of your business on other web properties like blogs, websites, event listings, databases, etc. Below is an example of an unstructured citation.
IMPROVE THE LOCATION AND LOCAL SEARCH SIGNALS ON YOUR WEBSITE
1. Create and Optimize Your Google My Business Account
2. Get Regular Reviews from Happy Customers
3. Optimize for Voice Search
4. Create Content Based on Local News Stories or Events
5. Optimize Your Website for Mobile
6. Hone in on Local Keywords
7. Use Location Pages or a Location-Specific “About Us” Page
8. Take Advantage of Online Business Directories
9. Focus on Link Signals (Get High-Quality Backlinks)
10. Create a Dedicated Webpage for Each Product/Service You Offer
STAY ENGAGED WITH THE LOCAL COMMUNITY
1. Find Your Fans on Social Media & Build a Community Around Them
2. Have a Friendly Environment
3. Have Them Participate
4. Have Some Fun
5. Thank Your Community Members