Local Business Cannabis Marketing
Google My Business
Quickly gain visibility with our Local Business Cannabis Marketing professionals. Our team of experts knows the in’s and out’s of optimizing your Google My Business account.
This identifies the words and phrases used on search engines to find products and services such as yours. Keywords are utilized for the creation & in the distribution of your website copy, press releases, social media, and PPC (Pay-Per-Click) advertising. Identifying the industry-specific keywords and phrases potential customers use will result in content that is easier to find in search engine queries. With your collaboration, we can develop a list of specific results, producing keywords & phrases.
Navigation, Heading Tags (H1, H2, H3…), Meta Tags (Title, Description, and Keywords), Site Maps (XML and HTML) are customized & optimized to meet the latest standards for website optimization. This maximizes the ability of search engines to find and index each page of your website. The service includes managing your Webmaster Tools & Google Analytics.
-Directory Link Building
Integration of relevant, targeted directories filled with custom descriptions and many potential options to personalize your brand. Directories are more about local SEO and improving your customer experience by being able to discover you on Facebook or in Google Maps.
You will receive regular Google Analytics and Keyword reports, updates and meetings with GingerSnaps Marketing Team regarding your website marketing progress as well as competitive developments and changes in the online marketing landscape. Your key personnel can also be trained to boost your online marketing capabilities.
Social Media Management – Stage 1
Stage 1: (1) Video post to your social media accounts | Week
Three-quarters of all consumers rely on social media to make purchase decisions when choosing a company. The influence of Social Media on SEO requires the setup & maintenance of social media accounts. Gingersnaps can setup & customize your profile, per your specifications, on various platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest & other sites of your choice. We can also set up a blog and promote new posts on your social media accounts. GingerSnaps can also assign a writer to create blog content based on your unique needs.
E-Mail Marketing – Stage 1
Monthly e-mails will be created, approved and delivered to your “opt-in” members or subscribers for Holidays, Events, Promotions, etc…
E-Mail marketing consists of GingerSnaps managing and updating campaigns regularly. We create new & unique templates geared towards certain demographics of potential customers your company is trying to reach. We also provide reporting on how the performance of each campaign is doing which includes opening rates, printing rates, etc.
GingerSnaps team members will set up a once-a-month meeting with your team to go over every step of the process in your marketing package.
- Website Design Completions and Inquiries
- SEO Goal Completions & Performace
- Social Media Goal Completions & Performance
- Email Marketing Goal Completions & Performance