The market for CBD is growing stronger day by day, from CBD gummies to CBD bath bombs . Today, we’re exploring the CBD market and using social media consumer insights to discover who the industry should be targeting.
Over the last few years, major social media companies have been fighting to prevent the advertising of CBD products on their pages. Facebook and its partner Instagram are included in this ban.
Tips for marketing CBD on Social Media
While video advertisements might raise red flags on Facebook and Google-owned platforms, there’s no harm in making a few informational videos. You can simply inform your target audience of the benefits of CBD products, letting them make their own decisions about your product advantages.
Connect With Customers
Research indicates that more and more consumers are turning to social media for customer service. About 80 percent of consumers engage with brands on social media on as many as seven social platforms per customer. This shows a significant interest in social connection, which you can use for the benefit of your organization.
Developing a strategy across multiple platforms will significantly extend your brand reach as well as afford you more options for advertising your products and services.
Content Is King
Go back to the basics of good social media marketing and you’ll learn quickly that content is the most important factor of all when trying to connect with your audience. If you post high-quality content that provides value for a hyper-specific audience, everything you post will be promoting your product, even if it’s not a paid advertisement.
Collaboration in the same industry or a similar industry may expand brand awareness significantly. You will be getting your goods in front of new faces that are inclined to make a transaction. You will also earn support from those who are well-liked and respected, and that is making great strides for your customers. Influencer advertising is among the best organic growth tactics.