CBD Search Engine Optimization

How CBD SEO Can Boost Your Business

SEO stands for search engine optimization. Optimizing a CBD website provides a number of major benefits you cannot get anywhere else, and is a vital part of your CBD marketing strategy.

If this sounds like an exaggeration, it isn’t. SEO for CBD helps Google to understand what your website is about and it requires very specific coding skills.

Dispensaries and other Cannabis Companies Take Their Business Online Every Day

A Cannabis & CBD SEO company like GingerSnaps Marketing can help you reach the top of your industry.

While many dispensaries and suppliers have moved to eCommerce with some success, many more are falling under due to payment processor restrictions, lack of foresight into PPC, and other gaps in their SEO strategies.

The more marijuana retailers entering the eCommerce marketplace, the more important it is to set themselves apart with cannabis and CBD SEO services. It pays to invest in a strategic partnership with a leading SEO firm that caters to cannabis brands and retailers.

What are the benefits of CBD SEO?

Google can more easily understand and rank your website.
Your site will be “featured snippet” ready.
Content will be researched, rewritten, and optimized for the CBD industry.
Optimized sites look and work better on mobile phones and tablets.
Any errors holding your site back will be found and corrected.
Your entire website will load faster on every device.
SEO is a source of leads for your CBD company.
Achieve higher conversion rates with CBD SEO.
SEO helps you establish brand awareness.

Why does your CBD site need to be optimized?

The biggest reason? If you don’t, you’ll automatically put your website behind any of your competitors that do.

Cannabis dispensary SEO is already taking off, and some cities have more than 100 dispensaries competing for the same online real-estate.

The CBD industry may be new to website design and SEO, but the same principals that apply to industries with an online presence since the dotcom boom apply to the CBD industry.

Part of CBD SEO is making sure your website looks good on every screen size.

Even if you rank well, a website that isn’t usable will damage your customer conversion rating. Those customers you worked so hard to get? They’ll leave before they ever make a purchase.

Just some of the areas we optimize include:

Image file names, data, and sizing

Mobile readiness and testing

Buttons and contact forms

Page headers and titles

Schema at every level

CSS and website loading priorities

Content keywords and links

NAP information

Marketing CBD Oil Online Using SEO

Advertising CBD oil and CBD products on Google, Facebook, or Instagram is a challenge, so you need alternative forms of marketing to be able to market CBD oil online and grow your CBD business.

Google gives you the average number of monthly searches for a every possible search term but they do not provide this data for CBD, cannabis, or any marijuana-related search phrases, yet.

SEO is the process of optimizing the CBD content on your website with a relevant keyword strategy so that search engines like Google and Bing can easily index your site’s pages, so that they show up on page 1 for popular CBD search phrases.

How To Measure Sucess From Using SEO to Market CBD

It’s important that you measure the success of your CBD content marketing and SEO efforts. If not, how will you know if your new CBD marketing strategy is working effectively?

Getting reports on keyword rankings is very useful but is only one part of the whole story. The other part is what happens after the user clicks on a page 1 ranking and land on your CBD store website?

How long do they spend on your website? Do they click through and view multiple pages with multiple CBD products, or do they bounce after only viewing one CBD product or article?

Ideally, you want Page 1 rankings in search engines, sending lots of qualified traffic to your website, that stays on your site for a minute or two or more, and clicks through or takes some action while on your website.

We typically provide our client’s with monthly reports for all SEO and website activity each month. We report using the following key performance indicators (KPIs) which we compare to your competitors:

Keyword Rankings (10-50 keywords being tracked)
Search Engine Visibility
Competitor Analysis
Number of clicks to the website
Number of unique visits to the website
Average time spent on the landing page
Average time spent on the website
Total number of pages viewed per visit

By tracking the above KPIs, you’re able to fully understand if your CBD SEO strategy is effective or if it needs improvement.