Over the last few years, we’ve worked with some of the biggest CBD brands in the world, developing key insights along the way.
CBD (Cannabidiol), a naturally occurring compound found in Hemp, was nothing but a make-believe topic before 2016. A steep spike in demand has created a race to the finish line in the Hemp industry. Marketing a CBD product before FDA approval can be a little tricky.
CBD Oil has been studied for it’s role in relieving symptoms in some common health issues including anxiety, depression, acne and heart disease. For those with cancer, it may even provide a natural alternative for pain and symptom relief.
You own a dispensary or a CBD company and you‘re looking to increase sales by advertising your CBD on Instagram. … The good news is yes, you probably can try to advertise CBD oil and other CBD products on Instagram but you‘ll likely have your ads disapproved, or even worse, get your account shut down or banned.
Building A CBD Brand The Right Way
In a market that is still in its early stages, with customer expectations at an all-time high, and industry specialists that are uneducated on how to brand their product to be meaningful and memorable can become very difficult.
Creating a rock-solid CBD brand begins by showing your target audience that you are unique and have a product that is different, better and is worth their money.
Engage with your audience by creating an intriguing video, ad, and offer. By carrying out industry surveys, you are showing consumers how they can benefit from your services.
What can I do to stand out in my industry?
Companies that want to excel need to heavily invest in marketing while the industry is still dominated by CBD brands.
As more large retailers and CPG companies enter the space, they will acquire and partner with the best brands.
This will become even more pressing for CBD companies as the FDA makes progress on legal pathways for CBD, paving the way for the retail, beverage, and beauty giants.
These large companies are used to developing expensive, complex, and integrated campaigns and strategies to acquire and retain new customers.
CBD brands have time on their side to get ahead but it is quickly running out.