Cannabis Marketing Agency Guidelines

Facebook and Google restrict cannabis and related advertising but companies have advertised successfully on other platforms and media properties. The main restrictions advertisers face on platforms that do accept cannabis and adjacent ads relate to targeting and creative, and each state has its version of what is allowed. Some states are more restrictive, requiring state approval or distinct language/disclaimers. False health claims are of course not allowed.

non-plant touching or hemp-derived CBD, are grouped under the same restrictions as plant-touching cannabis companies

new cannabis marketing agency guidelines & laws like the 2018 Farm Bill that legalized hemp and its derivatives

Images and messaging cannot show consumption or appear to target minors


a general guideline is to focus ads on properties where at least 72% of the audience is 21+

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