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Frequently asked questions

Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and consumers.  When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you helped generate.   Compensation can include join incentives; special discounts or one-time offers to help you become more familiar with the merchant’s brand; product giveaways; blog post bonuses; and, of course, commissions.

In affiliate marketing, programs are run on affiliate networks. Networks help affiliates register and apply to individual programs and act as the trusted intermediary between affiliates and merchants. For example, networks host the merchants’ creative (banners, links, etc.), handle all tracking and reporting, and automatically pay out commissions to affiliates based on the rules set by the merchant. The network uses cookies to track a customer’s progress from the affiliate’s blog/website (or multiple affiliates’ websites) through the merchant’s shopping cart. The network then automatically pays out commissions to affiliates based on the rules set by the merchant. A few of the most common affiliate networks are ShareASale, Commission Junction, Impact Radius and Rakuten Linkshare.

There are thousands of companies that offer affiliate programs — from large retailers (Target, adidas, eBay) to small niche retailers. In fact, it’s estimated that over 80 percent of brands utilize affiliate marketing to drive sales, according to a Rakuten Affiliate Network survey.

There is no certification needed. However, we do recommend that you learn as much as possible about what it means to be an affiliate. Fortunately, there is a lot of information out there to help educate new affiliates, including podcasts, blogs, webinars, research reports and much more.

While you have total control over the information you share on your blog/site, you must adhere to the merchant’s terms and conditions of what you can/cannot promote on your site as it relates to the merchant’s brand. In addition, the merchant may have branded terms and trademark names and phrases that you are prohibited from using. All of that will be outlined in your affiliate agreement, which you will generally have the opportunity to review and accept prior to being approved into a program.

Do I need to disclose my relationship with a merchant?

Affiliates should take note that the FTC requires a disclosure statement within any and all pages, blog/posts, or social media posts where affiliate links are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that you may be compensated if a user purchases through your link. If you received a product for free, this also must be clearly stated in your disclosure.

  • Disclosures must be made as close as possible to the claims.
  • Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (e.g. Disclosure should be visible before the jump).
  • Pop-up disclosures are prohibited.

Our clients say

These folks offer 24/7 live chat with very skilled technicians as well as phone support for when I just cannot easily explain my questions in a written format. They are extremely patient and thorough and I trust them to help me in any situation that I encounter as I set up my affiliate program.
I cannot say enough about how amazing their support has been as I embarked on this big new step. Their software is still astounding me as to how easy it is to work in. I would recommend them in a heartbeat.
Karen Peterson
Simply Fun Families
I looked and tried several affiliate services and GingerSnaps has the most options to create a great partner program. I was able to setup several actions at different payment amounts to pay affiliates for completing specific goals on our website. And the options for SEO link benefits was a strong selling point. I am very happy with the performance of GingerSnaps and highly recommend them.
Brian Greenberg
True Blue Life Insurance